About Sunday Afternoons

American company Sunday Afternoons has been perfecting their hat-making craft for 25 years, producing a wide range of styles and colours for every outdoor adventure. The brand is passionate about making premium hats with high sun protection that are stylish but practical.

UPF 50+

We all know how relentless the New Zealand summer sun can be, but Sunday Afternoons hats are designed to protect in even the harshest sunlight, with all hats rated UPF 50+ and approved by the Melanoma International Foundation.

Lightweight & breathable

Sunday Afternoons hats are designed to be as lightweight and breathable as possible.

Technical features

Sunday Afternoons hats stand apart from the rest with their incredible range of technical features, including folding brim technology, anchor-lock sizing system, flow-through ventilation system and sunglass securing system.

Perfect for travel

Nearly all styles, even the lifestyle straw hats, are packable, making them perfect for travel.

For every outdoor adventure

From water sports, to tramping, to running, or just lying on the beach, there is a Sunday Afternoons hat suitable for any activity. For the cooler months, there is a range of stylish 100% wool felt hats to keep heads warm, while still offering UPF 50+ certified breathable sun protection. Whatever the weather, activity or style, Sunday Afternoons has you covered.


This is my Sunday

Sunday Afternoons Company History